ABOUT ME
ABOUT ME
Fifi has an exceptional, instinctive eye for trends and a unique approach to interior styling. Her inspiration is influenced by everything that surrounds her. From her background in costume design and art to her love for theatre and film, she is an avid observer of everyday life and how people relate with spaces.
Argentinian-born and London based artist and designer. Fifi merges her costume design and artistic background to create colourful and striking paintings. In 2018 she was the winner of MelissaNext competition. Her shoe design was launched at Galeria Melissa London in Covent Garden and sold worldwide.
In 2022, while living in Barcelona, she worked for multi-award winning Interior Design studio Astet. Currently she still collaborates with them as their Art Consultant/Curator.
Fifi has collaborated with several brands such as Adidas, Closely and Röhnisch amongst others.
For more information, images or if you are interested in working with me please reach out to:
gianinifiorella@gmail.com
My Art Practice
Fifi is driven by trying to provoke a strong reaction from the viewer. This developed from the first moments of her understanding of the contradiction between attraction and repulsion. This combination of feelings led her to her current project “Beyond Process”, the work is the result of her experimentation and desire to interpret this juxtaposition. The inspiration comes after she has started working with the mediums themselves and is an organic process in nature. The pieces begin with a kernel of an idea, building generous layers of contrasting unrelated materials and creating form with texture. She works with a variety of unconventional materials including heavy duty domestic paint, latex, white spirit and different mediums, experimenting with unorthodox applications.